NicoNico Douga (ConceptTopic, 11)

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NicNico Douga is essentially Japan's equivilant of YouTube, except it has a silly mascot logo and just recently made itself available to english viewers.

SEGA wants to convince us that Puyo Puyo loves NicoNico Douga so much that they stream lots of noobs playing Puyo 20th on it alot. In fact, they've just announced another stream of noobs playing Puyo on Nico! There's also a an impressive run of a guy beating Puyo Wars in 100 turns on there that is referenced rather often by Compile Worlds junkies to get the dialogue from the game, since playing the game itself to obtain it is kind of hard when it's not in your native language.

Etymology

NicoNico means Smile in Japanese, and Douga means "video". The website's name is literally "Smiling Video", with the mascot being two smiling TVs fit into the "ko"s of the NicoNico text. It's completely adorable and utterly creepy at the same time, just like a yandere.