Sony's embarrassing E3 2006 conference (ConceptTopic, 10)

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Ladies and gentlemen, please welcome Kaz Hirai.
RIIIIIIDGE RACER!
The essence of the PlayStation DNA is real change and the consumers are ready.
Uh, Genji 2 is an asshun game which is based on Japanese history.
- Being based on history, the stages of the game will also be based on famous battles which took actually took place in ancient Japan.
- So here's this giant enemy crab.
- And you attack its weak point for massive damage.
It's Ridge Racer! RIIIIIIDGE RACER!
PlayStation 3 will retail for 599 US dollars
We're not about cutting corners to rush a product to market (whoops) and we're certainly not interested in gimmicks or conventional thinking.
Innovative real time weapon change